The earthquake in Japan has caused tremors at MSNBC as the network has seen viewers flock to Fox and CNN sending the network to a third place finish.

CNN didn’t just squeak by either.

In every time slot from 5-10 p.m. CNN crushed MSNBC in the A25-54 demo with liberal favorites like Rachel Maddow and Lawrence O’Donnell being left in the dust by shows they normally beat handily.

Even Fox’s Greta van Susteren met her match with AC360 recording an audience larger than hers and Ed Schultz’s combined.

The coverage of the quake underscores the soft underbelly of MSNBC which has built a solidly liberal opinion network but lacks credibility on straight news coverage that is costing them dearly right now.

For MSNBC which recently adopted the slogan Lean Forward this is a huge step backward.

Here are the numbers for March 14.

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About the author

Don Irvine
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.

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3 Comments for Japan Quake Causes Viewers to Flee MSNBC

Pete Pochkowski

great to see honest thought provoking journalism from the likes of FOX and even CNN….makes me happy to see MSNBC’s ratings are going down the toilet, that network should be taken off the air, their news coverage is awful, their analysis very weak and their talking heads are extremely biased sticking with their liberal tendencies and thoughts instead to showing both sides and when they do, they slam everything they do, especially when it came to the Wisconsin madness….to me, they should put a permenent gag order on the likes of Chris Matthews, Rachel Maddow, Ed Schultz, Lawrence O’Donnell, Contessa Brewer and all their friends at that five letter channel….it will be better for all of us….if the folks at that five letter channel want to force the liberal lifestyle down our throats, I have a solution….move them all to Venezuela, Hugo Chavez would welcome them with open arms….

WWPO

Thanks Don for the good work. I wonder if MSNBC is catching on that their lineup is filled with repulsion?

Roy Fitz

You know, I find it very strange that anthropogenic climate change believers think that a gas that keeps trees alive is a pollutant. How did that come about?