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HuffPo Traffic Surges After Merger
The Huffington Post appears to be benefiting from its merger with AOL as the latest website traffic numbers show a significant spike in traffic.
Since the merger took effect, AOL has fired hundreds of employees and dropped websites that Arianna Huffington didn’t feel comported with her strategy to remake the combined company.
According to the Wall Street Journal, Huffington said that when she reviewed AOL’s various websites, “There was no clear editorial direction,” and that was what she was “bringing to the table now.”
Part of this process is erasing much of the AOL way and refocusing the company in a more HuffPo-centric way.
According to the Journal she has the support of AOL chief Tim Armstrong, if not the remaining employees at AOL.
If she can maintain the upward momentum and increase the profits of the combined AOL-HuffPo entity she may begin to make the merger pay off at least to some degree.
“There was no clear editorial direction,” she said of AOL’s collection of sites while settling into her new office in New York recently. “That’s what we’re bringing to the table now.”
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
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2 Comments for HuffPo Traffic Surges After Merger
It is so simple that even the PRO-Left can figure it out,,It’s all about the BIG BUCKS boys & girls,,,it’s all about the BIG BUCKS,,,Period.
Arianna saw the writing “on the Blackboard” ,,did the math,,& SOLD OUT FOR ALL SHE COULD GET. SIMPLE HUH???? Now,,,if she wanted to buy a tropic island & get out of the rat race,,,she most certainly can.
Everyone has a price,& AOL found hers. It has nothing to do with journalism
AOL “news” has always had a very left wing bias. But as an AOL subscriber I know that when I log on I get a bunch of news headlines. But nearly every one now is nothing more than a link to the Huffington Post. As soon as that page comes up I close the screen. AOL user tend to span the political spectrum, with a slight majority to the conservative side. So nearly all the new hits Huff Post gets are people inadvertantly being diverted there, and not people reading the stories or going there intentionally. The various AOL websites she complains about were all created based on user interest. So as she eliminates those that don’t push her political opinion, so to will AOL’s user base continue to erode. AOL only hangs on to any share of the market by providing content people want. Eliminate the content, and you eliminate your customers. I pay for AOL access on a yearly basis, and this may just be my last year (AOL subscriber since 1990).