Hallmark to Issue Gay Marriage Cards
By Don | August 22, 2008
For Hallmark business trumps morals.
From the Family Research Council.
Hallmark, a privately owned company and the biggest name in greeting cards, is releasing same-sex marriage cards. This latest marketing venture comes despite the fact that homosexual "marriage" has only been imposed by the courts in two states. The cards include two tuxedos on the front or two hearts intertwined. The company made the controversial decision to begin releasing the cards, despite the fact that a vast majority of Americans support traditional marriage as between one man and one woman. We can only wonder whether the company, which also owns the Hallmark Channel that defines itself as "the quintessential 24-hour television destination for family-friendly programming and a leader in the production of original movies," will try to push this new view of "family values" through its television broadcasting. We shouldn't be totally surprised by this latest move. Last year, Hallmark started offering "coming out" cards for homosexuals to announce their sexual orientation to their family and friends. Placing profits over character should never be a good business decision. This is far from being "the Very Best" and I suggest you contact Hallmark and let them know that when it comes to greeting cards you are considering the rest. 
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Additional Resources [AP] Now on the Hallmark aisle: Gay marriage cards
The greeting card business has been in a downturn for a number of years as consumers reduced purchases as prices rose and free e-cards emerged. I have always considered Hallmark a family friendly company with their cards that evoked a warm and fuzzy feeling to their heartwarming television programs. In this case though it appears that Hallmark has decided to abandon their core principles in the name of chasing after the almighty buck.
My Hallmark purchases were already declining as I struggled to justify spending $5 on a birhday card, but this move will make it easier to buy a cheaper card at my local grocery store in the future.
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