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French President Nicolas sarkozy announced that his government would increase its subsidy to the newspaper industry and give free subscriptions to teens on their 18th birthday.
From the AP
The French state will help provide free newspaper subscriptions to teenagers for their 18th birthdays, President Nicolas Sarkozy announced Friday. But the bigger gift is for France’s ailing print media.
Sarkozy also announced a ninefold rise in the state’s support for newspaper deliveries and a doubling of its annual print advertising outlay amid a swelling industry crisis.
Sarkozy argued in a speech to publishers that the measures are needed because the global financial crisis has compounded woes for a sector already suffering from falling ad revenues and subscriptions.
Sarkozy will soon find out that pumping more money into a failed model won’t solve the problem and giving technology oriented teens a free print subscription is just plain dumb.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
