It’s been a rough couple of days in the TV-ratings for Rachel Maddow, as her show has slipped behind CNN in the key demographic for the same time period.
Last Friday, even though her show was number one in total viewers on MSNBC, it only managed to attract an average of 119k viewers in the demo, placing her in fourth place behind CNN’s Michael Smerconish (formerly of MSNBC) show, which clocked in at 147k, and HLN’s Forensic Files at 128K.
Things improved somewhat on Monday of this week when Maddow finished third in the demo with 187K viewers, this time trailing CNN’s Jake Tapper, who finished in second with 208K in his primetime debut.
For Maddow, that is quite a comedown from her normal second place finish behind Fox News’ Megyn Kelly, and well below her average when Piers Morgan was still on at CNN,
The sputtering in the key demo by one of MSNBC’s top shows should be a concern to network president Phil Griffin, as he struggles to make the network as profitable as Fox News and CNN. It is another sign that viewers really don’t care too much for its liberal-left programs.