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CNN U.S. president Jon Klein isn’t worried about trailing Fox and MSNBC in the ratings and thinks the network’s straight news coverage will be more valuable in the future.
From TV Guide Magzine
When big news breaks, as it did with the devastating earthquake in Haiti, CNN can count on Anderson Cooper to swoop in and provide compelling coverage. But even during a month when CNN had a story in which it truly shined, Fox News Channel had its best January ratings ever. It’s nothing new. Appointment programs with right-leaning commentators Glenn Beck and Sean Hannity have helped make FNC the dominant ratings leader in cable news while, from the left, MSNBC’s Keith Olbermann and Rachel Maddow regularly top CNN in the 25-to-54 age group that advertisers favor.
So why isn’t CNN U.S. president Jon Klein worried? He thinks his channel’s straight-ahead news coverage has become more valuable as his competitors draw viewers with opinion. “Last year was our most profitable year ever,” he says. “We’ve doubled our profit just in the last four years by being the only reliable provider of TV news day in and day out, online and internationally.”
Noting that CNN’s 2009 prime-time audience was higher than it was in 2005, Klein says his network has not been hurt by FNC, which he believes is in a different business with its partisan personalities. “We cover the news,” he says. “They are about fomenting outrage. They do it very well. Their viewers stay longer. That’s about a state of mind.” (A Fox News Channel spokesperson said: “We don’t respond to presidents of fifth-place news networks. The last time we looked, Jon was losing to the Weather Channel, so call us back when he and CNN regain relevancy.”) Fox News points out that its regular news programs also top CNN by wide margins.
I have to admit it’s hard to argue with his strategy from a monetary standpoint at a time the news business in general is bleeding red ink, but until people tire of the left-right debate on Fox and MSNBC, CNN will largely be an afterthought for most people when it comes to cable news of any variety.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
The Communist News Network wouldn’t know news if it bit them. If CNN were a published newspaper, it would be used for toilet paper. There is no journalistic integrity or truth told at that network. Thus Fox will keep kicking it’s lying butt.