Accuracy in Media

CNN unleashed an October surprise on rival Fox News Channel by beating the cable news king in the key demo in both total day and primetime for the first time in 15 years.

The network logged 704,000 viewers in the key 25-54 demo, topping Fox which came in second with 663,000 viewers, followed by MSNBC with 432,000 viewers.

In the total day—which is the morning block of programs—CNN edged out Fox in the demo by 7,000 viewers.

Fox easily won the race in total viewers, averaging 1.547 million viewers to CNN’s 1.02 million and MSNBC’s 886,000.

In primetime, Erin Burnett’s OutFront scored its first ratings victory since launching five years ago, beating Fox’s On the Record with Brit Hume—formerly hosted by Greta Van Susteren—by a margin of 432,000 to 408,000. It was also CNN’s first 7 p.m. time-slot win since 2001, as the network capitalized on the popular Van Susteren’s departure.

Fox still has three of the top five shows on cable news for the month, but the momentum is clearly with CNN. Fox News is struggling with the fallout from the sexual harassment claims against former CEO Roger Ailes, and conservatives tuning out due to the perceived harsh treatment of GOP nominee Donald Trump by Megyn Kelly.

CNN may not topple Fox News as the cable news king anytime soon, but it’s clear from my conversations with conservatives that they are turning to other sources—most notably One America News—and that they don’t plan on coming back to Fox any time soon, if at all.





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