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Cavuto Tells Imus to Quit Blaming Viewers for His “Awful” Show [Video]
Don Imus and Neil Cavuto had a very long and loud discussion on Friday morning about the inconsistent ratings of Imus in the Morning on Fox Business News (FBN).
Imus had previously criticized his viewers and called them “bastards” for not supporting his show on a regular basis.
Cavuto, who is also the senior vice president of FBN, took issue with Imus’ characterization of his viewers and told him that “people don’t like you” and that it’s not their fault that his show is “awful.”
Imus feels that his viewers have a responsibility to watch his show every day, which would probably come as a shock to viewers of any show. The responsibility clearly rests with the host to come up with an interesting and informative show for the viewers. The viewers have no obligation to watch, even though Imus thinks they do, because he drags himself to work every day despite numerous ailments. Cue the violins please.
Even though Imus was joking and his exchange with Cavuto was more tongue in cheek than a real argument, there is some truth to what Cavuto was saying.
Imus, for his part, should be thankful that he even has a show and an audience after his debacle at MSNBC. But it seems now that he has an audience, he thinks he deserves the kind of attention he previously enjoyed.
What really bothers Imus is not just his up and down ratings in the morning but the fact that FBN’s ratings are minuscule compared to CNBC’s, often attracting just one-sixth the audience of the older business network in the key A25-54 demographic.
Imus can rant and rave all he wants, but he can’t guilt viewers into watching a show that just isn’t that good anymore when compared to his days at MSNBC.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
3 Comments for Cavuto Tells Imus to Quit Blaming Viewers for His “Awful” Show [Video]
It’s called SHTICK.
Imus and Cavuto are huge jokers. Iman’s drug of choice is provocation. He loves it. Cavuto loves him. They were just having fun, a ball. I think it was funny as hell he called is viewers bastards. That was all showbiz. He was a shock jock before Howard Stern’s came along.
Leave imus alone, everybody loves him. I wake up every morning and get my day started with Imus. He is educating, and funny. I respect a man who wakes up with all his of helath issues and goes to work. If only our lazy country were like imus. Since Imus cant say it anymore. Cavuto, You suck and your show is boring and it sucks. Imus’s show is better. Get off his ass. He is in the Hall of Fame have some respect for your elders. Where are you jackass you are the senior vice president and you got a sucky tv show. I wonder how you got that? If imus was on when your show is on he would kick your ratings ass. Your ratings would be shit at 6am eastern time you moron. Hey Cavuto find something else to do.