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The Associated Press has named Lauren McCullough as the manager of Social Networks and News Engagement.
From ABC News.com
Lauren McCullough, who has led The Associated Press’ efforts to engage social networks, has been promoted to manager of Social Networks and News Engagement at the new AP Nerve Center.
The appointment was announced Wednesday by Executive Editor Kathleen Carroll.
McCullough will head the Social Network Center, one of four components of the new headquarters center in New York. She will direct the work of editors there and around the company in pursuing journalistic material from social networks, promoting AP’s presence and content on social networks, and providing feedback to news managers on topics of high interest on social networks.
McCullough also will continue a lead role setting standards and practices related to social networks, reporting to Managing Editor Lou Ferrara.
“Lauren brings experience in social networking across formats that will enable the AP to grow in this new frontier of journalism. She understands the value of newsgathering within the social networks, as well as the need to have a voice within them,” Ferrara said.
McCullough, 27, most recently helped to lead efforts on the Sonia Sotomayor Supreme Court confirmation hearings blog and the Copenhagen Climate Conference blog, two key experiments AP has conducted in the area of social networks.
This appointment by AP marks the recognition of the role that social networks now play in reporting and news gathering and that they are here to stay.
As newspapers and the media business in general lose readers to the internet and to social networks like Twitter they must learn to fully embrace them if they want to be able to survive and compete in the future. While many newspapers offer ways to share their content via social networks they have been a little schizophrenic in their approach as sometimes they offer an easy method to share an article but more often bury the options in a long sub menu.
Hopefully the AP’s move will be followed by other news organizations in the near future.
Post #2537
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
Good luck with social networking if the FCC passes Net Neutrality.