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Why Doesn’t Obama Ban Iranian Press TV? by Kenneth R. Timmerman
The Case of CH2M HILL: $2 Billion in Crony Stimulation by Rusty Weiss
The Truth about George Soros by AIM Staff
Lifting the Veil on WikiLeaks by AIM Staff
The Truth about Al-Jazeera English by Cliff Kincaid
Reaganomics and Obamanomics in the Media and in Reality by Malcolm A. Kline, Don Irvine and Spencer Irvine
How State Budget Battles Could Mean More Criminals Back on the Streets by Michael Tremoglie
Radical Muslims, Environmentalists and the Green Jihad by Mark Musser
Russian-Backed Propaganda Networks Claim Obama is a CIA Agent by Cliff Kincaid
Media Conceal True Nature of Flash Mob Racial Violence by John T. Bennett
NBC’s Mitchell Should Resign Over Telling Gaddafi’s Lies (Part 1, Part 2, Part 3) by Cliff Kincaid
CASA de Maryland: The Illegals’ ACORN by James Simpson
Special Report
The Newswire
Take AIM Podcast
Advertisers Not Ready to Gamble on “NewsBeast”
A little more than two months after the merger of Newseek magazine and the online website The Daily Beast, Editor in Chief Tina Brown is making limited progress in attracting advertising to the redesigned magazine.
According to Ad Age, ad pages at Newsweek have declined 34% from last year, but the pace of the decline has slowed to 22.5% since March 14th, when Brown took over the magazine.
Newsweek shocked the industry last month when the April 18th issue contained just six pages of advertising, creating doubt as to whether or not the magazine would be financially viable.
Advertisers are notoriously gun-shy about hitching their stars to unproven magazines. Even though Newsweek has been published since 1933, its current iteration is very different from what the magazine has been throughout much of its history. And that makes advertisers nervous.
But Newsweek’s biggest obstacle is its main rival Time, whose ad pages are up 7% in 2011 and are more than double Newsweek’s. This is a gap that they aren’t likely to close very soon, if ever.
At a time when the media is consolidating in an effort to fend of the threat of the Internet, the idea that the public needs or even wants two liberal national newsweeklies is for those wedded to the past and not the future.
With Newsweek likely to lose money in 2011, it may be a better investment for the owners to increase investment in The Daily Beast, which is growing and profitable, rather than in a printed magazine that represents the past and not the future of journalism.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
Lest we forget: Newsweek is the Leftist magazine that both proudly and unapologetically published the bogus story about the use of the Qur’an for toilet paper at Gitmo, a dastardly and inhumanely callous deed that got a lot of Westerners killed. In my opinion, only the most twisted and depraved editor would so eagerly publish such a report based, as it was, not on fact but rumor (or even if some careless individual at Gitmo had actually done it), knowing full well the surfeit of mullahs long-seasoned in hate-mongering sermons so often launched to rouse their madrassa-educated Muslims and send them pouring forth through the doors of their mosques in seething mobs to seek out and assault and kill “Westerners” and non-Muslims. Surely such unprincipled publications (as Newsweek, Time, NYT, et al.) never employ veterans who have ever been in harm’s way, do they?